UTM Builder | Free UTM Link Generator - SEOKit
Free UTM builder tool. Create UTM-tagged URLs for Google Analytics campaign tracking. Generate utm_source, utm_medium, utm_campaign parameters easily.
The destination URL for your campaign
Identifies which site sent the traffic (e.g., google, newsletter)
The marketing medium (e.g., cpc, email, social)
The campaign name to identify this promotion
Identify paid search keywords (optional)
Differentiate ads or links pointing to the same URL (optional)
What is UTM Builder?
How to Use UTM Builder
Enter your destination URL, then fill in the UTM parameters: source (required — e.g., google, newsletter), medium (required — e.g., cpc, email), campaign name (required — e.g., spring_sale), and optionally term and content. The tool generates the full UTM-tagged URL in real time. Click Copy to copy the tagged URL.
How UTM Builder Works
Common Use Cases
- Track email marketing campaign performance in Google Analytics
- Measure social media post effectiveness by platform
- Compare paid vs organic traffic from the same source
- A/B test different ad creatives using utm_content
- Track offline-to-online campaigns with QR codes
Frequently Asked Questions
What are UTM parameters?▼
UTM parameters are tags added to the end of a URL that tell Google Analytics about the traffic source. There are five parameters: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid keyword), and utm_content (ad variation).
Which UTM parameters are required?▼
Google recommends using at least utm_source, utm_medium, and utm_campaign. These three parameters provide enough information to identify where traffic comes from. utm_term and utm_content are optional and used for more granular tracking.
Should UTM parameters be lowercase?▼
Yes, UTM parameters are case-sensitive in Google Analytics. Using "Facebook" and "facebook" would create two separate sources. Best practice is to use lowercase for all UTM values to keep your analytics data consistent and clean.
Do UTM parameters affect SEO?▼
UTM parameters do not directly affect SEO rankings. However, if search engines index URLs with UTM parameters, it could create duplicate content. Use canonical tags to point UTM-tagged URLs back to the clean version, and avoid using UTM tags on internal links.
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